Performance media buying agency

We turn ad spend into predictable revenue on Google, TikTok & Meta.

OVA is a boutique media buying team obsessed with ROAS. We plan, launch and scale paid campaigns that actually move the numbers that matter — qualified leads, pipeline and profit.

€25M+
Ad spend managed
4.8x
Average blended ROAS
60+
Brands scaled
14
Countries served
What we do

Three channels. One growth engine.

We specialise in the three platforms that move the needle for modern brands — and we know them deeply enough to squeeze every cent.

Google Ads

Search, Performance Max, YouTube and Demand Gen — structured to capture demand and create it. Built around profit, not vanity clicks.

  • Search & Shopping campaigns
  • Performance Max & Demand Gen
  • YouTube & video funnels
  • Conversion tracking & GA4

TikTok Ads

Native creatives, Spark Ads and creator partnerships that actually fit the feed. We find the hooks that make thumbs stop and wallets open.

  • Creative strategy & UGC
  • Spark Ads & creator whitelisting
  • Full-funnel scaling
  • Pixel & Events API setup

Meta Ads

Facebook and Instagram campaigns engineered for scale. Advantage+, creative testing frameworks and a relentless focus on CAC and LTV.

  • Advantage+ Shopping
  • Creative testing frameworks
  • Retargeting & lookalikes
  • CAPI & attribution
Our approach

Media buying, without the fluff.

Most agencies drown you in decks and dashboards. We don't. OVA is a lean team of senior buyers and creatives that treats your budget like our own — and reports on what actually matters: profit.

Every account gets a custom growth plan, a dedicated strategist and a weekly rhythm of tests, iterations and scale. No junior buyers. No templated strategies. No excuses.

Start a project
01

Senior operators only

Your account is run by people who've managed eight-figure budgets — not a junior with a checklist.

02

Creative-led

Creative is 80% of performance. We ship new concepts weekly and kill the losers fast.

03

Profit-first reporting

We look past ROAS and optimise for contribution margin, CAC and LTV — the metrics that pay rent.

04

Full transparency

You own every account, every asset, every data point. No black boxes, no lock-in.

Results

Numbers we're proud of.

A snapshot of what structured media buying looks like when it's done right.

DTC · Fashion
+312%
Revenue growth in 6 months

Scaled Meta and TikTok spend 4x while holding CAC below target through a weekly creative engine.

SaaS · B2B
−48%
Cost per qualified lead

Rebuilt the Google Ads account from scratch with intent-led search and YouTube retargeting.

E-commerce
6.2x
Blended ROAS, peak season

Advantage+ Shopping paired with high-velocity UGC testing carried the brand through Q4.

Process

From audit to scale in four moves.

  1. 01

    Audit

    We dig into your accounts, analytics and creative history to pinpoint what's holding spend back — and what's ready to scale.

  2. 02

    Strategy

    You get a channel-by-channel plan: account structure, creative angles, offers, KPIs and a realistic 90-day roadmap.

  3. 03

    Launch

    We rebuild, relaunch and restart testing. New creatives ship every week. Tracking is bulletproof before a single euro is spent.

  4. 04

    Scale

    Weekly reporting, bi-weekly strategy calls and an always-on optimisation loop pushing CAC down and revenue up.

Let's talk

Ready to make your ad budget actually work?

Tell us a little about your brand and goals. We'll come back within one working day with an honest take on what's possible.

  • Free 30-minute strategy call
  • No-obligation account audit
  • Plain-English recommendations